Public Relations blogging stats

Social Sites and Blog Growth Supports Word-of-Mouth
by Jack Loechner, Wednesday, Nov 21, 2007 10:30 AM ET
Social Sites and Blog Growth Supports Word-of-Mouth Importance
Following up on a recent Research Brief on the trust placed in word of mouth marketing, a timely release from Nielsen Online provides October's top U.S. social networking sites and blogs, which shows that MySpace.com had 49.5 million unique visitors in October 2007, growing 19 percent over October 2006.
Top 10 Social Networking Sites for October 2007 (U.S., Home and Work)
Site
Oct-06(000)
Oct-07(000)
Percent Change
Myspace.com
49,516
58,843
19%
Facebook
8,682
19,519
125%
Classmates Online
13,564
13,278
-2%
Windows Live Spaces
7,795
10,261
32%
AOL Hometown
9,298
7,923
-15%
LinkedIn
1,705
4,919
189%
AOL People Connection
5,849
4,084
-30%
Reunion.com
4,723
4,082
-14%
Club Penguin
1,512
3,880
157%
Buzznet.com
1,104
2,397
117%
Source: Nielsen Online, November 2007

Top 10 Blogs for October 2007 (U.S., Home and Work)
Site
Oct-06 (000)
Oct-07(000)
Percent Change
Blogger
21,572
34,104
58%
WordPress.com
2,104
11,440
444%
Six Apart TypePad
8,813
10,601
20%
tmz.com
7,107
7,805
10%
LiveJournal
3,366
4,260
27%
Xanga.com
4,760
2,741
-42%
Thatsfit
534*
2,613
389%
Gizmodo
941*
2,135
127%
Autoblog
920
1,949
112%
StyleDash
1,319
1,947
48%
Source: Nielsen Online, November 2007